Kambi Group plc and Napoleon Sports & Casino agree long-term partnership extension Kambi

But what exactly is a virtual casino, and how does it bring the glitz and glamour of a traditional casino into a digital space? Since 2012, with the launch of an online gaming and sports-betting live and pre-match platform, it has grown as market leader in Belgium. Kambi is a provider of premium sports betting services to licensed B2C gaming operators.

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Because organic users, particularly in the case of casinos online always prove to be more engaged and of the best quality, more and more casino operators are turning to using SEO affiliates. Online casinos, gambling and gaming is not unique in having expensive bidding costs though. Moreover, promoting casinos in the online space is tougher than many other industries; pay-per-click (PPC) costs are high, search engine optimisation (SEO) is hugely competitive and other traditional marketing channels like PR are notoriously difficult to navigate. Another primary channel for receiving exclusive offers is through the casino’s marketing communications.

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“Napoleon Sports & Casino has taken full advantage of the powerful sportsbook core and comprehensive differentiation capabilities Kambi offers to become a market leader in Belgium, and it is excellent to have secured this vote of confidence and continue this successful partnership for years to come.” The renewal extends a partnership first struck in 2012 and will see Kambi continue to provide the market-leading suite of online and retail sports betting technology that has helped Napoleon Sports & Casino to establish itself as one of Belgium’s leading operators. The casino’s gambling halls, though now empty, still evoke a sense of excitement and anticipation.